health2con.com: "The Health 2.0 Conference September 20, 2007 The Hilton San Francisco . Social networks are redefining relationships within communities in unanticipated and previously unimaginable ways. Web 2.0 tools – like blogs, wikis, podcasts, user-generated video and specialized search – are generating a fundamental shift away from the traditional flow of information as defined by payers, physicians, hospital systems, and suppliers. It is absolutely clear that we are at the start of a significant shift in demand from both consumers and providers for better information and easier ways to share experiences."
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