Why do patients come to us for IVF treatment from all over the world ?

I just did an interview for BBC, and one of the first questions I was asked is - "Why do patients come to your clinic from all over the world ?"

In the beginning, I think the major reason was the fact that our prices were much more competitive than what clinics in the USA and UK charge. However, our major USP is no longer our labour arbitrage . I think what sets us apart is the fact that we are a "focussed factory" ( a concept described by Michael Porter and Regina Herzlinger). We run a lean and mean unit , which does IVF and only IVF ! Because we do so many cycles, we are very good at it; and because we do nothing else, we have to be very good at it in order to survive !