Consumer Health World Blog >> Marketing to the New Healthcare Consumer: " Let’s start by defining just who is this “new health care” consumer. They are defined by the following four characteristics:
1. They are skeptical of institutions, such as their government, the FDA, healthcare companies/providers, and big brand pharma companies...
3. They are changing relationships with traditional healthcare providers – a sort of “Democratic Revolution.”
Patients are not fools - treat all patients the way you would treat your wife ( with apologies to David Ogilvy).
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