Sunday, June 19, 2016

What Indian pharma needs to do to engage with doctors



This is based on a talk I gave recently to Mylan Pharmaceuticals.

Indian pharma needs to reinvent the way it connects with doctors. It's high time we broke the doctor-pharma nexus and started developing ethical ways of engaging doctors, so that everyone in the Indian healthcare system - patients, doctors and pharmaceutical companies, all benefit, without adopting underhand practices.

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