Monday, December 29, 2014

What healthcare can learn from the MasterCard Symposium on Clients at the Center and The Client Journey

MasterCard recently held a Symposium on Clients at the Center and  The Client Journey.
http://mastercardfdnsymposium.org/2014symposiumreport/

Their focus was on reaching out to the millions who still do not have easy access to financial services.

It's a very well produced symposium - and a lot of the lessons could be directly applied to providing healthcare for the poor as well !

For example, watch the video debate on - The future of financial services for the poor will rest primarily in highly automated, low-touch models for reaching clients.
http://www.ifmr.co.in/blog/2014/12/19/video-best-way-to-interact-with-clients-high-touch-or-low-touch/

This could easily be reframed as - The future of health services for the poor will rest primarily in highly automated, low-touch models for reaching patients !

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