Friday, April 26, 2013

Why are Indian hospital websites so bad ?

Even though Indian hospitals claim they are world class, their websites are of poor quality because they only provide information about the hospital and their doctors and their services . They are not patient centric - they provide very little information which patients want and need - for example, information about symptoms or accurate , easy to read information about diseases. This is a wasted opportunity ! Online marketing is a great way to attract patients - but providing patient-friendly content which patients can trust is the first step in this journey - Content is King !

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