Sunday, October 25, 2009
Healthcare in India – From Consumer Perspective « Manish Rathi's Blog: "Healthcare in India as a ‘Product’ has grown leaps and bounds over the years in India. However, as a ‘Service’, my opinion is that Healthcare Services in India – not just from Providers side and but also to the same extent even from the Consumers side too – needs a serious relook (and in many scenarios – a reboot!). To a large extent Healthcare Services in India seems be centered around the Provider i.e. the Doctor. But as any successful consumer offering in the world would tell you – this service needs to be around the individual who needs it – the Patient. Please note that when I refer to a Service – I am not just referring to a scenario simply about how a patient gets treated by a doctor – but the complete process of how the consumer (patient in this case) goes through the process of figuring out what he/she suffers from; services best for them and their providers; and then getting the best and optimal service delivery."
at 6:40 PM