12th Annual Survey on Consumer Reaction to DTC Advertising of Prescription Drugs | Rodale Inc: "According to the 12th annual national survey Consumer Reaction to DTC Advertising of Prescription Drugs, nearly 50% of consumers report that online health videos serve as a top resource when searching for medical conditions and prescription drug information. Health information websites (e.g., WebMD, The Mayo Clinic, and Prevention.com) were rated leading destinations to view health information videos (43%) followed by pharmaceutical websites (14%), video sharing sites (9%) and social networking sites (6%).
The Internet's growing user generated content websites prove to be a premium resource for online consumers as well. The survey reveals that 55% searched these sites for health-related information. This number suggests that consumers value personal health experiences of average individuals along with trustworthy medical websites."