Sunday, June 22, 2008
Millennial Patients: How Your Practice Will Change as You Prepare to Care for the Next Generation of Patients
Millennial Patients: How Your Practice Will Change as You Prepare to Care for the Next Generation of Patients: "Millennial patients can best be defined by their behavior, rather than their age, sex, or demographic. Millennial patients are the first generation of Americans to grow up with the Internet as a pervasive part of their lives. They use the Internet in their everyday life to research information, purchase tickets, pay bills, and meet their personal, social, and professional needs. They are amazed, bewildered, and ultimately angry with the inability to access their healthcare services in this way. They cannot understand, and they will not tolerate, this disparity in the ability to manage healthcare transactions as simply as they manage their financial transactions. They are knowledgeable, intelligent, are typically prepared for their appointments, and inherently expect and demand a far higher level of service from their healthcare provider."
at 4:16 PM