Friday, January 25, 2008

19 Percent of Office-Based Physicians Refuse to See Pharmaceutical, Biotech and Medical Device Sales Reps

19 Percent of Office-Based Physicians Refuse to See Pharmaceutical, Biotech and Medical Device Sales Reps: "Based on a comprehensive telephone survey of 180,000 doctors, 19 percent of U.S. office-based physicians refuse to see sales representatives from the drug and device industry at any time, according to the recent study by SK&A Information Services, Inc. Another 22.7 percent of doctors require the reps to set an appointment. These findings underscore the increasing limitations that physicians are imposing on visits from the medical industry. 'The old days of walking into an office and bumping into the doctor are waning,' said Dave Escalante, President of SK&A."

I see reps only once - when they have a new product they want to tell me about.

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