Promoting Healthcare Consumerism - the role of Insurance Companies Humana’s shift toward consumer empowerment is getting results. In the three-year study of SmartSuite customers, annualized cost trends were in the 5-6 percent rage compared to the national health cost inflation rate of 12-14 percent during the same period. Members changed their behavior by relying more on preventive services and less on costly—and often less effective—“after-the-fact” interventions. And the percentage of overall benefit costs borne by employees stayed constant over the life of the study. America’s health care system is broken. Without change, it will cost $55,000 a year to insure the average family by 2022.
Fortunately, change is already happening. Consumers who are used to having control in every other area of their lives are beginning to take control of their health care. And Humana is there to help.
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