Esther Dyson on Healthcare Venture Capital: "In this video, Esther Dyson addresses health care start-ups on the topic of raising money. Esther talks from the venture capitalist’s perspective on what the money people are looking for.
Investors are looking for something clear and focused. There is way too much opportunity in the health care space, so it is important for start-ups to stay focused on a small problem and do it extremely well, instead of being tempted to do everything. Otherwise, you will diminish your ability to do any one thing well.
Follow the demographics. Most of money spent on health care comes from people who are either very sick or very old. Go after specific conditions, specific populations, or specific times of life. You are selling to consumers. It is importantto understand how to market to people and excite them. Consumers have other things in their lives besides health care."
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