Promoting Informed Choice: Transforming Health Care To Dispense Knowledge for Decision Making : "Perhaps nothing is changing more dramatically in health care than the increased volume and influence of information. Patients face a growing need for assistance in knowledge management and for access to professionals who are qualified for this task. As the volume of information and the complexity of choices increase, this need will only grow more urgent.The health care system as a whole faces its own difficulties in implementing informed decision making because it is not well designed for this task. Health care has been slow to respond to society's appetite for communication and has not reorganized itself to provide high-quality information about options and outcomes. The system is not equipped to inform patients in a manner that is timely, easily understood, and jargon-free, nor does it encourage people to consider consequences, to ask questions, to clarify values, and to express preferences."
What a great business opportunity for whoever can provide a clever solution to this problem !