Information Therapy - dispensed at point of use !

Information Therapy - dispensed at point of use ! "Information therapy is the ultimate decision aid because it reaches out to the patient just as he or she must make
a health care decision." This is why Prescribing Information can be so powerful ! It's being dispensed at the "point of purchase" - when it has maximal impact. Patients wnat it - how can we got doctors to routinely prescribe it ?