Health information - more is not always better !
1 More information is not always better;
2 People find ways to simplify complex decision making;
3 Consumer preferences are malleable; and
4 There are different kinds of decision-makers.
For most Americans, it's true that there's too much information out there, and they need help to make sense of it. Most people use their doctor as a filter, to help them sort the wheat from the chaff.
However, the irony is that for most Indians, there's just not enough health information. The information is often not available in Indian regional languages; or is not applicable to Indian local conditions. This is a shame - and a major opportunity !