Building a Health Service fit for the Future" Recent work on how wider trends in society and customer experiences in other sectors might impact on the healthcare sector suggests that in 20 years time, patients may be very different.
The research indicated that in future patients will:
• be better informed
• be more educated
• not have enough time to get things done
• be more affluent
• be less deferential to authority and professionals
• have more source against which to compare the health service
• want more control and more choice – they will reject ‘one size fits all’ services."
As patients become more demanding, will doctors adapt to fulfill their needs ?
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