Designing a better hospital

What If: The Experience Economy: "'Think of patients as guests,' says founder Dr. Alan Pierrot. 'If you make that leap, you provide a significantly different service, and you view the people differently. The typical hospital room, by its very design, says, 'We don't care about you. We value something else more, whether it's JCAHO technical indicators, or state regulations, or our own rules, not your spiritual and human comfort. We want a correct diagnosis and a good outcome. How much you enjoyed the ride is not particularly an issue for us.'"